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Studies show that the majority of the populace believes in the alien
      presence, in the likelihood of intelligent life existing elsewhere in the
      Universe and being curious enough or having the capacity to travel to
      Earth for a visit. Since the majority of humans on Earth are not
      contactees, where does this solid belief come from? This is derived from a
      combination of factors, and when weighted by each individual human, leans
      heavily in the direction of life elsewhere being a possibility. These
      factors include the diversity of life they see on Earth, the likelihood of
      some process like evolution in that they can observe a similar skeletal
      structure on many different animal types, their own curiosity about the
      greater Universe extrapolated to a desire for space travel by humans, and
      the persuasiveness of UFO sightings. Regardless of statements by the
      establishment, the population believes otherwise. What factors, then, does
      the populace take into consideration during any discussion on pole shifts,
      past or pending? 
      
      In spite of the pompousness of self appointed experts in the scientific
      community, the public in general takes them with a grain of salt. The
      scientific community argues with itself, loudly at times, and presents
      contradictions to confused students. Announcements are regularly made
      about recent discoveries that contradict past assumptions, with new
      theories put forth as the new truth to be honored as fact. A jaded public
      listens with half an ear, giving other factors greater weight. More weight
      is given the views expressed by local experts, individuals known to the
      community for sober deliberation and solid conclusions that pass the test
      of time. When something momentous is about to happen, all eyes turn toward
      these individuals, to see their reactions and conclusions. In that the
      coming pole shift is expressing itself locally via weather changes and
      crop disasters, the global situation will not reach the local level until
      little time is left. Thus, the evaluation or conclusions of scientists,
      who disagree and argue, or the conclusions of local wisemen, are unlikely
      to cause the populace to conclude that a pole shift is pending.
      
      Past geological upheavals are all around the common man, but go unseen as
      they have been there for the lifetimes of those living. Sheer cliffs, torn
      continents, risen or fallen ocean levels - all are put into the category
      of something unknown that happened before one’s time. The explanation that
      much of this happened eons ago, during a time when the Earth was perhaps
      impacted by an asteroid, is accepted, and often this is due to the desire
      to believe that nothing so horrific could occur during one’s own lifetime.
      The desire to be comfortable is strong, and denial an easy route. Patterns
      showing that cataclysms are recent, and periodic, cause discomfort in
      most, and thus are quickly put to rest by any alternative
      explanation - the study is wrong, the dates confused, or the reporter not
      credible. Such patterns, where compelling to those who have accepted,
      emotionally, the coming changes, will not be accepted by those not ready
      to be aware. Awareness must be preceded by a plan, steps to be taken by
      the individual, who must accept that their life will be changed before
      they can allow themselves to believe it. 
      
      Folklore and prophecy speaks to the coming changes eloquently, in all
      cultures and through many mediums. These stories and prophecies hold the
      populace spellbound, in the main, because the average man understands that
      for lore to persist through time, or for a prophecy to be widely known, it
      must have had a great impact on all who heard it, and thus it
      holds validity. This is a factor little understood by the establishment,
      who arrogantly assume that their statements are taken as valid by the
      public. Thus, folklore and prophecy are ignored by the establishment, as
      insignificant. They are wrong. Prophecies about albino animals, the White
      Buffalo, or a red sky accompanied by great heat and drought, or snow in
      summer, are also prophecies that can be verified by the average man. That
      many prophecies come true at the same time also holds weight. This - more
      than any argument in the media or pronouncements by experts or careful
      pattern analysis of geological changes - affects the average man, and
      causes him to consider the possibility that a time of global and spiritual
      change, as predicted, is about to occur.